Japara Case Study: Customers Should Be At the Centre of Your Rebrand Strategy

In this presentation from the Aged Care Summit 2019 Wendy Waddell, Group Executive - Care & Commercial at Japara explores;

Bringing all stakeholders along the journey to give them a sense of ownership and contribution to the end to end customer experience and help you to identify different market needs and understand how to meet them
Keeping the brand simple, consistent and understandable to all stakeholders because the brand should be a “lived” experience that engages staff and customers at every touch point
Keeping an open mind when you undergo a rebrand, to be brave and self-critical, be ready for change and have the evidence

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